Coverpath

A Convenient, Digital Experience for You and Your Clients

Coverpath is MassMutual’s online life insurance platform that provides you and your clients with an end-to-end digital experience.

See how you can use Coverpath in your practice

What’s New?
What’s Ahead
What Others are Saying

Sign up for Training

If you haven’t already attended Coverpath training or would like a refresher, there’s no better time than now!

Advisors and staff: Sign up here or watch the training video here.

What’s New?

Stay up-to-date on the newest Coverpath features, enhancements, and client outreach tools.

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12.02.2021
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Newsletters
December 2, 2021 Newsletter: Coverpath Feature Updates, Tips and More

on
12.22.2021
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Tips Under 10
Tips under 10-Chronic Illness Rider

on
09.06.2021
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Tips Under 10
Tips Under 10 – Getting Started with Gainfully

What’s Ahead

Get a sneak peek of what the Coverpath team is planning to build in the future and provide feedback on features that are in development

Research
Ideas we’re actively exploring
- New Enhancement
  Email Configurability
  We are working on adding the ability for advisors to select which Coverpath emails they want to receive.
- New Enhancement
  Messaging Hub
  Give the underwriting and customer care team visibility into all case followers, so that one-off communications go to everyone, instead of just the advisor
Design
Ideas that made it to the design phase
- Enhancement
  Insured Enter Own Medical Information
  Our design team is working on an new experience to allow the insured to answer questions without relying on the owner or financial professionals to enter information. This will particularly help for business case.
Development
Products and features we’re actively developing, they’ll be live soon!
- New Area Focus
  Post Issue Migration
  With policies beginning to migrate to the Coverpath platform and the growing number of native Coverpath policies, there is increased focus on making improvements to the post issue process. Provide your feedback to help further enhance the post issue experience.
- New Product
  Annuities
  Coverpath will soon have its first annuities product available on the platform. The team has started the work to implement RetireEase Choice on the platform, and aim to make it available to financial professionals by the end of the year. Currently in development is the ability to use funds transferred from a 1035 exchange to pay premiums.
- New Enhancement
  Tele Interview
  Coverpath will soon incorporate telephone interviews to allow the insured to answer personal history and medical questions over a recorded line. This functionality will allow Coverpath to increase max face amounts to $5M and max age amounts to 70, while also making the application more accessible to users who might have limitations such as non-English speaking.

What Others are Saying

Financial professionals like you are using Coverpath to create leverage in their practices, reduce friction in the sales process, and delight their clients. Here’s what they’re saying:

Nick Auriemma
Shelton, CT
I am all in for Coverpath.
Love the Concept. I have seen great improvements since the start, but would like to see even more transparency. I am all in for Coverpath.
Olivia Duvall
Virginia Beach, VA
Very User-Friendly.
So far it has been very user-friendly. I appreciate how it keeps me updated and that the client can interact easily with the application. Coverpath provides a necessary level of transparency.
Zachary Helbig
West Palm Beach, FL
I love how easy it is.
I love how easy it is to run illustrations and use Coverpath. I will give it a '10' when even more options and riders are added!
Sarah Blankenship
Williamsville, NY
I am all about efficiency!
I didn't realize that Coverpath would schedule the appointment for me. Anything that makes the process faster is cool - I wish there was something similar for Securities. This is a million times easier than a regular app.
Robert Broadnax
New Castle, DE
Game changer!
The design of Coverpath and algorithmic underwriting delivers my clients coverage efficiently and effectively. I am excited for the future of Coverpath as my business grows with the application.”
Julie Veltus
Mount Pleasant, WI
It was so easy!
With 22 years at MassMutual, I have seen a lot of change. COVID-19 forced me to Zoom with clients (that was a first!) and give Coverpath a try. When I first jumped in, I completed as much of the application as I could and sent the client the rest. By the next day, the client completed his application. It was so easy!
Jared Pereira
Texas Golf Coast, Houston, TX
Coverpath makes selling life insurance actually enjoyable.
Coverpath has made selling life insurance and sending quotes easy and actually enjoyable because of how smooth the process is. Plus the support is fantastic!
Ronald Davis
Raleigh, NC
I like to add that personal touch
Our clients appreciate the guidance of a financial professional on top of the digital capabilities of Coverpath. When completing the application on their own, they can procrastinate, so I like to add that personal touch.
John C. Micavich
Nashua, NH
A win-win for financial professionals and clients
With the new Case Center Filter, the difficulty in tracking cases is now alleviated. You can easily sort between the stages of your cases. I like how Coverpath comes out with new features every couple of weeks. They are working hard to make the experience a win-win for financial professionals and clients.
Nicholas Doolittle
Dallas, TX
Once I got comfortable, I never looked back!
I was cautious when transitioning to Coverpath. I did not want to interrupt my process I had already developed through EZ-app. However, once I was able to navigate the Coverpath platform efficiently, I never looked back.

Product Feedback

Let us know what you think about Coverpath

A Convenient, Digital Experience for You and Your Clients

Sign up for Training

What’s New?

December 2, 2021 Newsletter: Coverpath Feature Updates, Tips and More

Tips under 10-Chronic Illness Rider

Tips Under 10 – Getting Started with Gainfully

Want to receive the latest Coverpath updates directly to your inbox?

What’s Ahead

Research

Email Configurability

Messaging Hub

Design

Insured Enter Own Medical Information

Development

Post Issue Migration

Annuities

Tele Interview

What Others are Saying

I am all in for Coverpath.

Love the Concept. I have seen great improvements since the start, but would like to see even more transparency. I am all in for Coverpath.

Very User-Friendly.

So far it has been very user-friendly. I appreciate how it keeps me updated and that the client can interact easily with the application. Coverpath provides a necessary level of transparency.

I love how easy it is.

I love how easy it is to run illustrations and use Coverpath. I will give it a '10' when even more options and riders are added!

I am all about efficiency!

I didn't realize that Coverpath would schedule the appointment for me. Anything that makes the process faster is cool - I wish there was something similar for Securities. This is a million times easier than a regular app.

Game changer!

The design of Coverpath and algorithmic underwriting delivers my clients coverage efficiently and effectively. I am excited for the future of Coverpath as my business grows with the application.”

It was so easy!

Coverpath makes selling life insurance actually enjoyable.

Coverpath has made selling life insurance and sending quotes easy and actually enjoyable because of how smooth the process is. Plus the support is fantastic!

I like to add that personal touch

Our clients appreciate the guidance of a financial professional on top of the digital capabilities of Coverpath. When completing the application on their own, they can procrastinate, so I like to add that personal touch.

A win-win for financial professionals and clients

Once I got comfortable, I never looked back!

I was cautious when transitioning to Coverpath. I did not want to interrupt my process I had already developed through EZ-app. However, once I was able to navigate the Coverpath platform efficiently, I never looked back.

Product Feedback