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Product Experience

Added Flexibility on Coverpath with Product Switching

Coverpath just rolled out the ability to switch products and amendments after a client has applied, further enhancing the end-to-end digital experience. In the past, Coverpath users expressed frustration over the need to submit a new application in the event that a client wanted to change products after they applied. With product switching, the advisor and client can adapt their plans based on underwriting outcomes.

The new product switching feature provides advisors and clients additional flexibility during the life insurance purchasing process. Advisors can switch a product (term to whole life or whole life to term) after a client has applied without the need to submit an additional application. Product switching enables advisors to efficiently respond to clients’ evolving financial needs and budgets.

“At Coverpath, we see expanding our “Edit Offer” capabilities as a huge competitive advantage. Our vision is to make approved offers just as flexible as quoting on Coverpath. Our release today is a big step toward accomplishing this.” -Luke Burkey, Product Owner, Post Application Team

Give Us Your Feedback!

Have an idea to improve a feature on Coverpath? We want to hear from you! To provide feedback or request new features, go to the “What’s Ahead” section on and click the “Send General Feedback” button.

Insurance products on the Coverpath platform are issued by Massachusetts Mutual life Insurance Company (MassMutual), Springfield, MA 01111-0001.  Not all products are available in all states.  State variations may apply. CP-202106-1479

For Financial Professional Use Only


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